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หน้าปัจจุบัน : หลักสูตร > Curriculum > Details Marketing
Bachelors’ degree


B.B.A. (Marketing)


Program Details
Bachelor of Business Administration Program in Marketing

(Revised in 2013)


Program

                                 Bachelor of Business Administration Program in Marketing

Degree

                                 Full name:       Bachelor of Business Administration (Marketing)

                                 Abbreviation:  B.B.A. (Marketing)

Philosophy            

                                 Creating wisdom, enhancing knowledge, extolling integrity, being practice leaders and
                                 developing professional marketers.

Objectives

                                 1. To produce graduates who are knowledgeable and can specialise in marketing to enter
                                     the labor market in the manufacturing, service and logistics sectors; who are able to
                                     conduct creative research that can be used for business purposes; and who direct and
                                     drive an organisation to achieve its goals.

                                 2. To produce graduates with sufficient foreign language proficiency for entering the
                                     labor market in the ASEAN Economic Community.

                                 3. To disseminate academic knowledge in the field of marketing in order to develop the
                                     business, community and social sectors.

Qualifications

                                 1. Having successfully completed Matthayom 6 or equivalent with certification by the
                                     Ministry of Education.

                                 2. Meeting the Office of the Higher Education Commission’s selection criteria and/or
                                     the Faculty of Management Science’s regulations.

                                 3. Possessing other qualifications as required by the University.

Educational system

                                 An academic year consists of two terms: the first and second term, each of which is
                                 composed of a minimum of 15 weeks. The summer term consists of approximately
                                 eight weeks, and opening for a summer term is subject to the Faculty Committee’s
                                 approval. The maximum period of study in the program is eight years, and a minimum
                                 of 141 units is required.

Program structure

                                 1. General education courses: A minimum of 30 units

                                    1.1 Compulsory courses: 9 units

                                    1.2 Compulsory elective courses: A minimum of 12 units

                                    1.3 Courses required by the Faculty: A minimum of 9 units

                                 2. Specific courses: A minimum of 105 units

                                    2.1 Basic management courses: 30 units

                                    2.2 Compulsory major courses: 63 units

                                    2.3 Elective major courses: A minimum of 12 units

                                 3. Free elective courses: A minimum of 6 units






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Silpakorn University

Petchaburi IT Campus

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Faculty of Management Science Silpakorn University, Petchaburi IT Campus

No. 1, Village No. 3, Sam Phraya Sub-district, Cha-am District, Petchaburi Province 76120

Undergraduate Academics

Tel: 0-3259-4043-50

Ext. 41049 ,41046 - 48

Direct Line: 0-3259-4028

Fax: 0-3259-4027

Postgraduate – Doctorate Academics

Tel: 0-3259-4043-50

Ext. 41051 - 41052 ,41331

Direct Line: 0-3259-4031

Fax: 0-3259-4023

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